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About Brand Analytics

Brand Analytics is the leading social and mass media monitoring system in the CIS market. In order to face the future with confidence, you have to hear your customer and follow the sound of their “voice,” updating your products and making your services better. This is precisely what our analytical system helps you do.

Brand Analytics is based on the current Big Data platform, state-of-the art AI technologies and high-speed computer linguistics. The platform, combined with our proprietary technological solutions, makes it possible to analyze about 3 bln messages per month.

By using Brand Analytics, you mitigate your reputational risks, create efficient communications and increase customer loyalty. And the competitive analysis and identification of trends help you to construct a marketing strategy for tomorrow.

Brand Analytics analytical system is included in the Unified Register of Russian Software. This status makes it possible to use the system, without any limitation, at government bodies and agencies and at state-owned companies. Brand Analytics is a participant of the Skolkovo Project.

Brand Analytics was repeatedly recognized as the best social-media analytics system

  • 1st place in quality in AdIndex ratings of 2020, 2018, 2017, 2016
  • 2nd place in European rating of Social Media Analysis systems, G2 2020
  • 1st place in the Social Media Analytics category of the Best Marketing Automation award
  • 5th place among the Russian IT companies in the area of knowledge-acquisition technologies in 2019
  • 1st place in awards of the Analytical Center for the RF Government in 2017

Our customers include the leading Russian and international companies, such as: 7 of the TOP 10 banks (Sberbank, VTB, Alfa Bank, Pochta Bank, Promsvyazbank, and others), 6 of the TOP 7 research companies (GFK, Ipsos, Kantar TNS, WCIOM (Russian Public Opinion Research Center), FOM (Public Opinion Foundation)), industry leaders (X5 Retail Group, Magnit, Aeroflot Sheremetyevo Airport, Group, Uber, Gett, Yota, Novatech, the Russian state news agency RIA Novosti, TASS, and others), state administration bodies, ministries and agencies.

At the same time, Brand Analytics acts as a meter of active audience of social networking sites in Russia, issuing the regular research reports Social Networking Sites in Russia: Figures and Trends, as well as series of research and ratings dealing with trends of present-day media consumption. The public service MediaTrends is a real-time navigator throughout the Russian-speaking media space and public interests.

Since 2015, Brand Analytics has been a member of RAEC (Russian Association of Electronic Communications). Since 2018, Brand Analytics has been an analytical partner of RAEC and organizer of the block conferences Social Media Analytics for Business within the framework of RIF (Russian Investment Forum) and RIW. We are also members of AKMR (Russian Association of Communication Directors and Corporate Publishing). In our capacity as the Association’s analytical partner, Brand Analytics directly takes part in the preparation of the annual Top 100 rating of Russian best directors for corporate communications.