Education
Experts of Brand Analytics provide online training for clients regularly. In this training, they explore features of the system and share a unique experience in social media analytics. Sign up for the next training
After training, you can pass an exam and get a certificate. You can verify your certificate here.
Communication agencies certified by Brand Analytics gain competitive advantages.
We also prepared training materials for self-education in your own pace. You can find them below.
Sign up for the next training
Get certificate
Get certificate
We also prepared training materials for self-education in your own pace. You can find them below.
System introduction and getting started
Basic tasks solution
System features
Experts experience
Sections
System introduction
Basic tasks solution
System features
Experts experience
System introduction and getting started
Brand Analytics – system video tour
Watch
30 min
Short video tour will introduce you to the basic features of the system and the tasks it helps to solve.
Mass media monitoring in Brand Analytics
Watch
14 min
This video tour shows key features of the system regarding mass media monitoring and analysis.
How to create the topic for monitoring and analysis of social media, mass media and selected sources
Watch
18 min
Step-by-step guide to the creation of the perfect topic for monitoring. Including instructions on keywords, explanation of query language operators and other settings.
Additional materials
How to create a topic for monitoring of the key authors without the search query
Watch
10 min
Video instructions on how to receive important posts and publications without a direct mention of the object of monitoring.
How to prepare your account for work. Quick tuning and data clarification.
Watch
9 min
We show how to tune the system according to your needs, choose additional minus-word and efficiently use spam filters and exclude unwanted authors and irrelevant sources.
Additional materials
Basic tasks solution
How to find key opinion leaders
Watch
8 min
Learn how to find key opinion leaders and relevant influencers in your specific field.
Additional materials
How to evaluate collaboration with an influencer
Read article
Step-by-step guide on how to conduct a quantity and quality analysis of the collabotation with an influencer.
Additional materials
How can HR use social media analysis
Watch
9 min
Learn how to use social media analysis for HR branding, headhunting, recruiting and employer review monitoring.
Additional materials
How to automate client service in social media
Watch
46 min
Learn how Brand Analytics helps to reduce client service workload in social media by 30-60%.
Additional materials
How to conduct competitors analysis
Watch
6 min
Learn how to compare your brands` and competitors` share of voice, target audiences and geographic presence, find growth opportunities and develop benchmarks for communications.
Additional materials
How to find insights
Watch
8 min
Learn about tools which help to find new ideas and approaches to communication with your audience, understand the pains and needs of your clients, find insights and understand how to use them efficiently.
System features
Setting up notifications
Watch
6 min
Learn how to set up common notifications for PR, marketing and client service.
Additional materials
How to create and use automatic tags efficiently
Watch
11 min
Learn about tags, a useful tool for categorisation of mentions according to specific topics.
Users and access rights management
Watch
6 min
Learn how to manage users and their rights according to their roles.
How to create and use personal filters
Read article
Learn how to use a unique system feature which allows getting a report on a specific topic in 1 click.
Creating and using personal filters
Watch
1 min
How to create Rules - automated actions with mentions
Additional materials
Experts experience
How to work with a crisis in social media?
Natalia Semenikhina
Pro-Vision Communications
Watch
28 min
Natalia Semenikhina (Pro-Vision Communications) shares an algorithm for how to work with social media analytics to resolve a critical situation.
Evgeny Kuznetsov (Sidorin Lab) shares a guide to setting up a social media listening system to keep brand reputation under control.
Ekaterina Belozerova (AMDG) gives a step-by-step guide on competitors` analysis via social media analysis.
Olga Sivkova (Heads`made) shares how social media analysis helps to improve HR-brand.
How to increase the efficiency of advertising with reputation management?
Andrey Dyadyanin
Prognosis
Watch
25 min
Andrey Dyadyanin (Prognosis) tells about the positive impact of reputation management on advertising efficiency.
Prompt social media analysis for a quick understanding of the situation
Pavel Lebedev
Sber
Watch
16 min
Pavel Lebedev (Sber) shares how ad-hoc marketing research helps to get a grip on the situation.
Sergey Hudovekov (Paper Planes Consulting Agency) tells how to use Social Data: for marketing research, strategy development and implementation.
Ivan Fyodorov (Yota) tells about social media monitoring goals and trends in communications with clients.
Case Yota
Case Yota
Experience of Severstal: brand tracking of a B2B company, HR branding and investor relations
Aleksandra Terentyeva
Severstal
Watch
13 min
Aleksandra Terentyeva (Severstal) shares their journey from reputation management to finding new ways of communication with customers and employees.
Social media analysis for taxi service: accelerated growth and fight for customer loyalty
Yaroslav Tprugin
Citymobil
Watch
16 min
Yaroslav Tprugin (Citymobil) tells about product development and scam detection with help of social media analysis.
Case Citymobil
Case Citymobil
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