Modern mass-media monitoring:
Operates on Brand Analytics Available for tariffs starting with «Startup +»
Brand Analytics system includes a dedicated solution for mass-media monitoring and analysis. It is a modern realtime AI-based analytics system with transparent metrics, trends, story-grouping, auto-tagging by topics, end-to-end filtering and presentation reports. With the help of our user-friendly mobile app for iOS and Android you can receive timely notifications about important publications or events around your chosen brand.
Our base contains more than 45 000 «live» mass-media:
- Information agencies and online media
- TV and radio transcripts
- Federal and regional press
- Paid news agency feeds
- Sites of companies and of government institutions
Original sources available in system for TV and press – videos and PDF-versions for publications.
Collected mentions are automatically analyzed and enriched with metadata:
- Messages are grouped into stories
- Publication’s object sentiment is recognized
- Automated tagging with criteria set by the user: by topics, persons, news events
- Recognition of people and companies, automatic rating compilation
Mediapresence index is a metric that shows how well your brand is covered by the mass media in a chosen period of time – in a single number.
Index accounts for role of the object in a publication and how influential the source that does the mention. It is a transparent instrument for measuring the effectiveness of your PR and media relations.
Flexible notifications for all kinds of events: for mentions in federal and/or regional media, specific publications, or mass-media group, for any changes in discussion’s direction or tone. It all is within a hand’s reach: in our smartphone app, your telegram, or email.
Reports and subscriptions
Automated reports in a presentation format can be generated by any set of information without any limitations by number of downloads or subscriptions. You can customize information included in a report according to your business tasks.
Mobile application provides a 24/7 access to real-time analytics. Instantly receive any company-important publications to make preventive management decisions. Customizable smart notifications for any changes in a company’s information field.
Fill in the form, and our consultant analysts will help you set the system up, taking into account your specific business tasks.