Brand Analytics team gathered in 2012 to create an instrument that allows to hear the opinion of every particular person and of society as a whole. The only operative and all-inclusive channel of such feedback are social media, that have more than 35 million people publicly expressing their opinion, and that’s only in Russia. Our task is to discern the new trends and changes in the existing ones using the billions of messages, allowing to choose a strategy and correct the tactical steps in business and country development.
Our team has specialists that have more than 15 years of experience in creating successful internet and media projects for corporate and consumer markets – from idea to development, from marketing to effective sales and grateful client reviews. We have talented programmers, linguists, marketing specialists, Big Data analysts, sociologists, specialists in effective communication establishment. Being our client is easy – we always take their side. Being a part of our team is hard – as we are not only the admirers, but also the primary critics of our own products .
Brand Analytics project director
Ideologist of program and analytical products of Brand Analytics, where she successfully applies her expertise in innovative products creation and market advancement. Product marketing, development direction, sales strategy – the main points of attention. Author of many industry and public researches, based on Russian-language social media, speaker of leading marketing and sociology conferences.
In different time periods held key and executive positions in such companies, «I-Teco», «MTU-Intel», «Golden Telecom», «Finmarket». Directly participated in designing and successful market advancement of innovative products in field of web-analytics, RTB-services, context adverisement, content distribution services, video translation platforms and MMORPG products.
Head of Brand Analytics’ analytical center
Expands sales and directs the Brand Analytics’ analytical center, and took a direct part in its creation.
In a short period of time, Brand Analytics got such clients as: international companies Avito, Coca-Cola, leading Russian communication agencies – Apostol Media, Agency1, CrosDigital, SPN Communications, etc. Center also conducts researches for government structures – The Government of Moscow, Rosturizm, etc.
Svethlana possesses unique knowledge in sphere of information field analysis, effective communications estabilishment, reputation control, advertisement campaigns effectiveness analysis, etc. Social media analytics evangelist, author of education articles in business and industry media, speaker in leading industry events.
Marketing communications director
Responsible for Brand Analytics products advancement. Primary direction – developing commercial, informational and technological partnership with key market players: PR and communications, marketing researches, media, advertisement industry and internet-industry.
Among the already completed projects – participation in developing the mobile platform for marketing researches, clients of whicha are such companies as: Nielsen, Procter&Gamble, Metro Cash&Carry, Dixy, Lenta, Miratorg, etc. Created «from scratch» a line of media internet-projects of «Seven Days» publisher, creation and publisher’s information technology control.
Laureate and multiple winner of media industry IT-directors ranking according to the «Kommersant» newspaper and Russian managers Associacion, laureate of «Media-manager of Russia» in cathegory «New media».